Don't risk your business!  The biggest threat to the survival of your business is not competition or cash flow. It's failing to plan for potential disruptions from natural disasters, injury or illness, even computer crashes or data theft.

BE PREPARED!

Our Small Business Guide to Disaster Preparation will walk you through the preparation of a plan that will mitigate the effects of any disaster you face and give you a better chance of surviving unavoidable business interruptions. Click here for complete information.


 

 


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  INDEX OF PAST ISSUES & ARTICLES
   
 

August 2008...new this month

Marketing In Uncertain Times ...when the future is uncertain, here's the only sure way to survive and even thrive.

 Is Your Outlook About To Explode?  ...although Microsoft hates to admit it, Outlook has its limits. If you're using the ubiquitous email client, this article is must reading.

 

July 2008...new this month

Why You Shouldn't Buy In To All The Negative News! ...don't let bad news about the economy send you running to hide under the bed. Now is NOT the time to retreat from starting or growing your business!
 

If You're Over 40, You Should Write A Book...everyone over the age of 40 has a book inside them. Here's why you should--even why you must bring yours out into the world.

 

June 2008...new this month

Celebrate Your Wealth And Success....do all those emails claiming to come from "instant internet millionaires" make you doubt your own worth? The you MUST read this!

1 Online Classified Ad = 2 Lessons  My first foray into online advertising teaches me two good lessons about social proof and online classified ads.

7 Steps To Staying Positive In A Negative World  Working to create products and market them on the internet is made even more challenging if your confidence and enthusiasm is eroded by negative friends and family. Here's 7 surefire tips for overcoming their criticism and staying in emotional control.
 

May 2008...new this month

We're All Friends... But Does Social Networking Have Its Limits?  Why believing all the hype about Web 2.0 and social networking can actually hurt your business...and your social life! 

Google AdWords Can Deliver Easy, Inexpensive Market Testing What--you thought it was only for advertising? Read this article to discover how AdWords can help you fine-tune your marketing materials for as little as $10!

 

April 2008...

The Times--And Marketing Tactics--They Are A Changing

Using Google Alerts--a video tutorial guide you through the use of one of the best free tolls on the internet.

Are You Leaking Money? Check Your PayPal Account For Recurring Charges --are dollars dripping out of your bank account through forgotten subscriptions and other unwanted services? Here's how to check your PayPal account for recurring billings and put an end to the dollar drip.

March 2008...

Be Your Own Cheerleader Find out why it's so important for self-employed people to celebrate their victories, big and small. Includes a print-and-paste craft project to make the "You Did It! Guy" as well as the sound files and instructions for making your email box sing "cha-ching!" anytime you receive an email saying "You made a sale!"

Sing A Penny Serenade For Your Own Products! Find out what an old black & white Cary Grant movie can teach you about the fine art of soft-selling your product's features and benefits

 

 

 

February 2008...

Can You Cook Up Profits From A Recipe? Find out why so many people follow the exact recipe for making money...yet still fail.

Take 10 Minutes To Make Google Love You Forget friends and family. The most important relationship in your life is the one with Google. What the predominant search engine thinks about your web site can make or break your online business. Discover a few fast and easy tweaks that will make sure Google loves you.

Harnessing The Positive Power of Habits  Say the word "habit" and most people instantly think of all the bad habits they should break, like smoking or biting their nails. But habits can also be good, and building them can be the difference between being a success and...well, biting your nails!

 

January 2008...

Why You Need To Record Your Accomplishments  Keeping a record of your business accomplishments can be an important tool for self-promotion as well as self-motivation

Spring Cleaning For Your Computer  Here's easy instructions on the simple steps you can take to make your computer run better, faster, longer by giving it a simple spring cleaning. 

Are Your Marketing Materials Fresh? In this age of digital design and instant communication, it's more important than ever to be sure your business cards, brochures, web sites and other marketing materials are up to date.

 

December 2007...

Is the Advice You're Taking On-Target ForYou?Before you take advice, even if it's expert advice, it's best to ask yourself whether or not it's right for your unique situation.

Pack In Added Value To Boost Your Profits Actively looking for ways to build in added value to whatever you sell is the best way to boost your profits 

Dental Plans For Self-Employed People Dental Plans can be an excellent alternative for self-employed people who can't afford the cost of dental insurance.

 

November 2007...

Copyright Confusion If you're writing articles, writing books, creating graphics or otherwise creating your own products, you'd better understand the basic of copyright.

Easy Money? Don't Make Me Laugh! If you've been asking yourself why everyone but you seems to be able to make easy money on the internet, you'll want to read this eye-opening article.      

Will Anyone Want Your Product? If you're thinking about creating your own products, this is a good question to ask yourself. 

 

October 2007...

Who-who-who Owns Your Domain Name?  If you've been assuming it's you, you may be in for a surprise. Find out how to check on who actually owns your domain and how to make sure it gets registered in your name.

You Can Learn To Love Marketing Even If You Hate Selling  Many people fail to effectively market their business because they don't want to be pushy or manipulative. This story will help you understand that the best marketing plan seeks to help the target market. And that's a good thing!

 

 

September 2007...

Interview With Information Infopreneur Will Barden   Learn how Barden developed his business and get his tips on using JV gift giveaways to build a monstrous mailing list.

I Am Not My Client  Remember these words when you're planning and creating promotional material.

Stress? What Stress?  Sometimes it just creeps up on you. But then, maybe Nature didn't plan us to be so dedicated to multi-tasking.

Combating Computer Eyestrain  Red, itchy, watery eyes are the least of it.  If you've got cloudy vision, double vision, headaches and neck aches, you could be suffering from the  most common problem among computer users. Find out how to fix it.

 

August 2007...

Has Putting Your Head Up On The Internet Made You Feel Like Whack-a-Mole? Whack-A-Mole, the mechanical game where you try to bop make-believe moles popping up out of holes is a fit metaphor for what can happen when you make yourself known on the internet.
The sad fact is, when you bring yourself to people's attention in any way,  a certain percentage of those who notice you will take a whack at you. Here's how to handle it.

How To Keep Moving Ahead When Fear Is Holding You Back  Doing something that stretches your limits--like building a business on the internet--can awaken all sorts of fears. Here's 4 techniques that will keep fear from bringing your business-building to a halt.
 

 

July 2007...

The Magic Effect of Focusing Your Attention Bonnie Boots describes the seemingly magical powers the human brain is capable of unleashing when we focus our attention

Everydays And Evergreens-Two Tricks That Can Make Article Writing Easier  Bonnie Boots explains two of the tricks professional writers use to turn out timely and interesting articles day after day

Which Cookies Do You Want? This tasty tutorial takes you step by step through the process of using an excellent freeware tool that identifies and removes bad cookies implanted in your computer to spy on you.

BOOK REVIEW:  The Flip Side by Flip Flippen  How to break free of the personal constraints that hold you back

 

June 2007...

Read Judy Hill's interview with Bonnie Boots, publisher of The Internet Wizards Magazine

Will You Still Have A Business When Disaster Strikes?

BOOK REVIEW: Don't Sweat The Small Stuff About Money by Richard Carlson Ph.D.

The Recipe Is Not The Cake Find out why some of the biggest information publishers on the internet are upset with YOU!

 

May 2007...

 

Our interview with Wendy Young, an expert on ergonomics and a certified action coach who teaches that physical pain my be keeping you from success.

Our Interview with Terry Gibbs, who went from selling a few model trains on eBay to running an information publishing empire.

 

April 2007...

Our Interview with Michelle Brouse, who went from factory labor to successful netrepreneur in just a few short years.

If Monks Can Find A Million Dollar Opportunity On The Internet, So Can You Father Bernard McCoy didn't start out to build a multimillion dollar dot com business. But that's where his hunt for cheaper office supplies for his struggling monastery took him.

Is Your Software An Investment Or An Expense? Every penny you spend on your business can be defined as either an investment or an expense. What's the difference?

Tutorial: Store and Protect Your Password with Cryptainer LE Encryption Software  If you store passwords, credit card or banking information on your computer, you'll benefit from using this "virtual vault" for protection. It's free, and never expires. Our step-by-step instructions will get you started.

March 2007...

Can Sitting At Your Computer Kill You? Find out why internet marketing may put you at higher risk for Deep Vein Thrombosis and what you can do about it.

Let Your Vehicle Drive Traffic To Your Web Site. We've found a number of innovative ways you can use your car to advertise your web site.

Netrepreneuer Profile: Marketing Expert Marcia Yudkin discusses her life on-line and off.

Tutorial: Navigating With the URL Bar In FireFox This illustrated tutorial shows you a fast, easy way to speed up your internet navigation.

 

 

 

 

 

Additional Articles:

The links on this page index the articles available on our web site that will help you in your internet business. Articles attributed to The Internet Wizards may be freely distributed in newsletters or used on web sites so long as you contact us for permission and include the author's resource box.

Why Some Websites Fail to Make Money: If you believe the hype on internet marketing, making money on the internet is so easy a monkey could do it. Why, then, do so many potential internet millionaires fail to make enough money to even cover their hosting fees?

If Making Money On The Internet Is So Easy, Why Isn't Everyone Doing It? If this is the question you ask every time you see a sales pitch from an internet marketer, join the club. The Internet Wizards used to wonder about this, too.

Do You Have What It Takes To Make Money On The Internet?  Making big money on the internet is not a myth. Real people can and do make real money out in cyberspace by providing all sorts of information and services from e-books to coaching. But what about you? Do you have what it takes to make big money on the internet?

Niches Are The New Economy On-line and Off  Niche marketing is more than just a buzzword. According to Chris Anderson, Editor-in Chief of Wired magazine, niche marketing is both the internet's greatest strength and its long-term future.

How To Create Your Perfect Information Product  Internet gurus tell us that one of the keys to financial success in an internet business is having your own product. We all know that information products are good profit generators. Here's a formula that will help you find out what information product you should create.

Why Do So Many Internet Successes Come From Busted Backgrounds?  Many of the biggest names in cyberspace, people that have made a real success of their interent business, have a common background. They rose from the bottom up.

AdSense and Amazon Can Co-Habit In Harmony  Go ahead, branch out in your advertising and enhance your revenue. AdSense and Amazon can co-habit in harmony on any web site.

Is Clicking Your Own AdSense Links Always A Disater? What happens if you accidentally click an AdSense link on your own web site?

Is There Any Such Thing As An AdSense Site?  You see it all over, advice and information on how to buy or build  "AdSense site." Some of it's free. Some of it's for sale. All of it is misleading.

Is AdSense Really A Moneymaking Machine? A lot of the hype about Google AdSense is designed to lure you into thinking the program is a moneymaking machine you just plug in and let run. There's some truth in that, and a lot of fallacy.

AdSense Makes Massive Internet Income Possible  As little as three years ago, it was difficult for anyone other than major corporations to make money with a web presence. But with the advent of Google's AdSense program, even a mom and pop websites are earning revenues of several hundred dollars a month just by renting ad space to Google.

 

 

 

Bonnie Boots is the publisher/editor of The Internet Wizards Magazine for people who want to create their own products and market on the internet. Register for your free 1-year subscription at http://www.theinternetwizards.com

©2008 The Internet Wizards      Privacy Policy

All web site design, text, graphics, and the selection and arrangement thereof Copyright © 2008 Bonnie Boots All rights protected. All wrongs avenged. www.theinternetwizards.com  A lively, personal look at product creation + internet marketing