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Why Everyone Over 40 Should Write A Book
by Bonnie Boots
If you've lived 40 years or more, you
should write a book. And I'll tell you a story that illustrates why.
Last weekend I had dinner with a lovely woman who is 82 years of
age. We were discussing the rising cost of gasoline and how it's
impacting on almost everything we buy.
Because my friend and I have both experienced high gas prices and
shortages in the past, we have an idea of what the future may bring
and how we'll get through it. Our talk rang with phrases like "Last
time this happened, we…"
As we chatted, my friend said, "Well, here we go again. Back to "Use
it up, wear it out, make it do or do without."
She was quoting an old rhyme that was popular during the Great
Depression, which began in 1929 and turned into one of the worst
periods of economic hardship the United States has ever seen. It was
followed by the years of World War II, when severe rationing of gas
and food was a tiresome part of everyday life.
Nothing I have been through in my life compares to what my friend
experienced from the start of the Depression until the end of WWII.
Still, I saw the gas crisis of the 1970's and have lived through
times both fat and lean. So over lunch, we shared stories about
cutting back, cutting down and making do.
It wasn't long before a young woman in her early twenties, seated at
the next table, caught the drift of our conversation and joined in.
"I'm having a terrible time getting by," she said. "but I really
can't think of anything I can do to cut down on expenses."
I asked her a few questions about where she spent her money every
day. One of the things she mentioned was her morning trip to
Starbucks for a $5 latte.
"There you go," I said. "You're spending $5 a day, 6 times a week,
on coffee. If you make coffee at home and take it to work in a
thermos, you'll save $150 every month. Or you could treat yourself
to your latte on Saturdays and still save $125.
She looked surprised. "Gosh, I always just think of the $5, and that
doesn't seem like much. I never thought about what I was spending in
a month."
Then she added "But I don't know how to make coffee.
Is it hard?"
It took every bit of self-control I have not to laugh out loud.
Imagine not knowing how to make coffee! But the fact is, for people
of her generation, getting everything you eat from a drive-up window
is a way of life.
I know people living in lovely homes where the pristine kitchens are
used only to store or heat-up restaurant leftovers. For the most
part, these people grew up in families where working parents came
home at the end of the day bearing dinner from Pizza Hut or Kentucky
Fried Chicken. The now-adult children of these families have no
experience with planning, shopping for and preparing meals at home.
For them, even something as simple as coffee and a bagel comes from
a drive-through, not the kitchen.
For the young woman I met at lunch, and many like her, learning how
to brew a pot of coffee and toast a bagel at home would be a
powerful way to begin taking control of their budget. But who will
teach them?
I'm suggesting it should be you.
If you've lived forty years or more, you certainly have developed
all sorts of knowledge and skills. You have seen the ups and downs
of life and learned all sorts of ways to deal with them.
And all around you, around the world, are a generation or two of
young adults who, although they do not realize it, have grown up in
a very rare period of relative peace and prosperity. They've also
grown up with very little guidance and virtually no practical
experience in all sorts of things you and I take for granted.
It goes beyond not knowing how to brew coffee. You would be amazed
how many people don't know how to calculate whether small eggs or
large eggs are the better buy, don't know how to balance a
checkbook, don't know how to determine how much they can afford to
spend on rent, don't know how to wash their own clothes.
And never having lived through a serious downturn in the economy,
they don't know how to economize.
If you live long enough, you learn that everything goes through
cycles, especially the economy. Sooner or later, everything that has
happened happens again. The world has seen hard economic times
before. And now it's come around again. Once again people need to
tighten their belts and watch their budgets. They need to do things
for themselves, things many of them have never been taught to do.
The internet offers the most marvelous medium for creating and
selling digital products. And what sells best on the internet is
information.
If you're 40, 50, 60 years or more,
you have information and knowledge that are sorely needed. If you
have grand, high knowledge about the meaning of life, by all means,
pass it on. But remember that it's the more mundane aspects of
life-how to soothe a colicky baby, how to handle a dispute with your
in-laws, how to brew coffee-that people really want help with.
Show people how to solve their
problems and improve their lives--show them in words and pictures
and even videos-- and you won't have to worry about the economy.
Your own will be just fine.
About the Author
Bonnie Boots is
the publisher/editor of The Internet Wizards Magazine for people who
want to create their own products and market on the internet.
Register for your free 1-year subscription at http://www.theinternetwizards.com
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